Mitashi Play Senior Friend Android based phone for Senior citizens launched at Rs. 4999

Yesterday, Philips launched specially for Senior Citizens phone called Philips Xenium X2566 at Rs. 3800. At this time Mitashi launched new Android based smartphone specially for Senior generation named Mitashi Play Senior Friend at Rs. 4,999. It comes with dual Camera.

The Mitashi Play Senior Friend runs Android 4.4 KitKat and comes with large fonts and SOS button for emergency calling. It offers 4 inch IPS display and is powered by 1.2Ghz dual core processor with 512 MG of RAM. It has 4GB of inbuilt storage space with support of external storage (via Micro SD card), no maximum capacity of Micro SD card has been mentioned even battery capacity and connectivity options are currently not listed.

“A detailed market research done by us suggested that the senior generation, while being largely technophobic is also looking at their grand kids engaging actively on android platform and definitely want to get into the bandwagon – all they need is a little push! Research also indicated that current generation smartphone users were guilt conscious while using a high priced smartphone for themselves because their parents and grandparents at home were still active on a low priced feature or bar phone. Thus we thought of addressing the need of a smartphone exclusively made keeping their needs in mind.”, said, Adnan Chara, Vice President – Gaming, Toys and Telecom, Mitashi Edutainment Pvt.Ltd.